Your Subject Line Might be the Most Important Element of Your Promotional Email


If you’re a business owner who sends out regular emails or e-newsletters to your client database, you might be interested in learning how your recipients look at those communiqués. With this information, you should be able to put yourself in your prospects shoes and create an email that has a […]

Continue reading...

B2B Writing Clients, Here I Come!


I recently began a course in writing marketing materials for B2B companies, offered by American Writers & Artists Inc. and given by master copywriter Steve Slaunwhite. As a former newspaper journalist, I’ve been a bit apprehensive about writing some marketing copy that is more salesy than informational in nature, such […]

Continue reading...

B2B vs B2C Marketing


We all know the difference between B2B and B2C companies, right? B2B companies market to other businesses, while B2C companies sell to consumers. While we recognize that there is a difference between the two types of companies, not many of us realize that their marketing tactics need to be different […]

Continue reading...

Marketing Ideas that Work for B2B Companies


There was a time when most marketing efforts involved direct mail, advertising in publications and making cold calls. Thankfully, times have changed and the options for marketing your business are just about endless. Whether you’re a B2B or a B2C business, there are a variety of marketing ideas that can […]

Continue reading...

Make Time for Your Marketing


As solo-preneurs, it is so easy to get caught up in the daily grind of our businesses and forget about our marketing. Think about a day in your shoes. You’re answering customers’ calls. You are learning about new products and services you can offer. You are busy at networking events […]

Continue reading...

Three Tips for Better Marketing Materials


Have you been at an event where a featured speaker gives you handouts that don’t include the presenter’s contact information? What about the presentation? Has it been given in a professional manner without typos, grammatical errors or a sloppy-looking format? When time is tight and you are hurrying to finish […]

Continue reading...

Steps for Achieving Your 2014 Business Goals


If you really want to make a difference in your business this year, these following tips may help you succeed. I’m assuming you’ve already set goals for the year. So, the next thing you need to do is remind yourself of those goals daily. That’s easy enough. Create a document […]

Continue reading...

Social Media Trends for 2014


If you are curious about social media trends in the new year, here are three different perspectives. First, Social Media Examiner asked 11 social media pros about their predictions. I was happy to see that “coherent social storytelling” was included. I agree. In fact, I now offer case studies – or […]

Continue reading...

Goals and Action Plans are key to Business Success


I am so excited about my business in this new year. I’m ready for some real change and some real growth. To achieve that success, I took the time to write down my goals for 2014 – along with an ever-important action plan – something I haven’t done in several […]

Continue reading...

Variety is the Spice of Marketing


I recently heard several entrepreneurs bemoan the fact that some of their current customers have unsubscribed to their weekly e-mails or e-newsletters. They were hurt by the fact that someone who they know and who uses their service doesn’t want to receive their e-mail. These business owners tried to NOT […]

Continue reading...
1 2 3